有人感觉晚间10点档是有线电视网的天下,其实不然,广播网上10点档的节目存活率并不低——至少不比其他档期低。过去13个播出季夜间10点档共播出169个新节目,其中57个(34%)获得第二季续订。其余几个时间段依次为:8点档31%,8:30档32%,9点档33%,9:30档31%。
时间档 (PM) | ABC | CBS | FOX | NBC | UPN | WB | CW | 小计 |
7:00 | 0/0 (0%) | 0/0 (0%) | 0/0 (0%) | 1/1 (100%) | 0/0 (0%) | 0/1 (0%) | 0/2 (0%) | 1/4 (25%) |
7:30 | 0/0 (0%) | 0/0 (0%) | 0/0 (0%) | 0/0 (0%) | 0/0 (0%) | 0/0 (0%) | 0/1 (0%) | 0/1 (0%) |
8:00 | 15/47 (32%) | 11/35 (31%) | 8/36 (22%) | 21/65 (32%) | 3/15 (20%) | 8/14 (57%) | 2/8 (25%) | 68/220 (31%) |
8:30 | 8/22 (36%) | 7/21 (33%) | 11/30 (37%) | 5/26 (19%) | 5/7 (71%) | 1/11 (9%) | 1/2 (50%) | 38/119 (32%) |
9:00 | 16/54 (30%) | 10/23 (43%) | 26/75 (35%) | 11/32 (34%) | 2/20 (10%) | 12/30 (40%) | 7/23 (30%) | 84/257 (33%) |
9:30 | 7/23 (30%) | 5/10 (50%) | 4/20 (20%) | 7/21 (33%) | 2/6 (0%) | 3/10 (30%) | 0/1 (0%) | 28/91 (31%) |
10:00 | 23/78 (29%) | 15/37 (41%) | 0/0 (0%) | 19/54 (35%) | 0/0 (0%) | 0/0 (0%) | 0/0 (0%) | 57/169 (34%) |
一周多集 | 2/7 (29%) | 3/4 (75%) | 5/11 (45%) | 2/8 (25%) | 0/0 (0%) | 0/1 (0%) | 0/0 (0%) | 12/31 (39%) |
总计 | 71/231 (31%) | 51/130 (39%) | 54/172 (31%) | 66/207 (32%) | 12/48 (25%) | 24/67 (36%) | 10/37 (27%) | 288/892 (32%) |
看得出来,任何一个时间档上新节目生存的几率都差不多。如果要分电视网来考虑,ABC的10点档情况略为糟糕(29%);Fox的8点档和9:30档都不好,8:30档好得多;CBS的各个档期都不错,尤其是9:30档;NBC最差的是8:30档。